It's is the one year anniversary of nosh bar and June 30th, 2017 was the first day I delivered product to my very first official customer, Reformation Fitness in Washington, DC! Misook is co-owner of Reformation Fitness and is very special to me because first she was my fitness instructor, then she became my first nosh bar retail partner, then she became my teacher and boss when I started teaching spin at Reformation Fitness. Misook’s fitness resume is impressive and extensive. In this interview, you’ll get to learn all about how dental student becomes a competitor in national physique and fitness shows, what it takes to start two business without the business background to do so, and her thoughts on the fitness industry in DC and what advice she’d give to new trainers and to trainees. You’ll also hear the story of how nosh bar became a business and how Misook played a critical role in that – which she only learned when we sat down together.
When I started chatting with my customer, Jaime, on Instagram, I was like, this lady is someone I need to learn more about. Her Instagram profile reads: soulcycle + donuts. Anyone who attends as much soul cycle that she does, is in good freakin' shape. I wanted to learn more. & was curious about the donuts part :) I particularly love Jaime’s tips & tricks on how to just do it, in fitness & all aspects of life. I loved learning about her relationship with her son (Madden). When she’s not working her job in the fashion industry, she’s working out, spending time with Madden, and studying to becoming certified in PT & Fitness Nutrition. Here’s what I talked about with Jaime, a 31-year old single mom living on the Upper East Side.
I met Leighann the first time I went to Nuboxx in Washington, DC and saw her there every single additional time I visited the studio. I asked Rachel (Nuboxx founder) about her and learned that she’s a two-a-day’r. I was in awe, witnessing her punches and her dedication to the sport and to herself. After class one day, I saw her grab a nosh bar, and used it as an invitation to awkwardly introduce myself and see if I could learn more about her and her boxing and find out how nosh bar fits into her lifestyle.